Ig Beutel Goodman Canadian Bal J Dsc, Fund, Performance

Sustainability Is Essentially Reshaping Finance

We really feel that this can be a crowded market as it is, and perhaps overcrowded. 3794 When you spoke of the need to assess the market primarily based on the economy at present, the argument you hear that's not -- not to invalidate that argument, however the argument you hear is that, nicely, you can give a licence and hold your listening to. By the time making a decision, you know it is going to be a couple of years, the price of oil will be larger, stability will have returned, all shall be nicely. 3691 While we usually skip this part of the continuing, we felt that there was one problem to be addressed some, and particularly, MBC argued that -- of their presentation that a proposal with a cornerstone Filipino neighborhood because the lead programming block is flawed. While MBC agreed that the radio -- that the Filipino inhabitants is giant and significant, it supplied some far-fetched the reason why this neighborhood cannot and should not be served.

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3806 So, you know, we don't consider that there's this, you understand, large record of advertisers out there that we have not tapped into that abruptly will seem if one other radio station comes into the market. 3801 How would -- and the source of promoting is often small businesses who can't afford or do not need the attain of or are very culturally particular and who -- typically the -- their different isn't non-ethnic business radio. Their various is ethnic print, by way of their advertising. 3798 And when these new stations got here in a couple of years ago, the promoting pie did not develop. So for us, the explanation we opposed this determination a year ago was because we truly consider the Edmonton market is maxed out right now and we do not consider that any new licence must be allowed into the Edmonton market right now.

Allocation To Underlying Funds (%)

And it is hard for us to consider that even in a few years' time, the Edmonton market is able to have more radio stations available in the market. 3781 At the same time, we believe it will be odd that the Commission -- Commission to approve a new ethnic radio station in a market where the applicant is proposing to target the same audience because the incumbent.

4336 It's still not as widespread as we want it to be. So the radio station is an efficient supply for women to understand simple things like cervical cancer screening which they don't seem to be conscious of, or breast most cancers screening. Simple issues like you possibly can have your blood check carried out, you realize, every year just to detect -- early detection of varied illnesses like diabetes. 4334 So having that in thoughts, I am right here right now to speak about how the RED FM radio station would most likely be capable of help them out or be -- create more awareness within the native ethnic communities. 4332 As a physician, I see plenty of the ethnic inhabitants just because I'm capable of converse with them in their -- you know, of their language. So I think persons are extra comfortable typically speaking to a woman, additionally that, you understand, there are specific issues that they can’t categorical, so they do not converse the language. And in order that they, you understand, feel extra comfy doing that.

Markets Insight

3841 So we’ve received large decreases in dollars coming in to the radio market and it’s having a significant impression on the viability of the radio market right now as it's at present. 3837 So, you understand, I, you understand, respectfully, it is the job of the other candidates to put collectively an argument for why other stations should be licensed in this market and for them to try to put a viable purpose collectively. All we can tell you is what we’re seeing day in and time out available in the market.

So there must be consideration of this different languages from South Asian population. Also, the Arabic, Filipino, Vietnamese who are coming in, I don’t hear any radio packages. Not that I intentionally search them out, however I haven’t identified about them or heard about them.

Markets Perception

3664 I know -- I've seen the distinction between the years, and what we've for children now just isn't ok. It would get the youngsters again in with the French neighborhood and participate extra, and that is the place we need it the most important. 3659 You have the big, you know, general, however you don't get what's really happening in a community, and that's the place we're heading with the community radio, that is what -- there's a demand for that.

But those are two stations concentrating on fully different audiences. And with a 30 p.c, you know, larger community and audience potential.